About Masada

A Pune-based export house shipping premium Cavendish bananas from Maharashtra's fertile belt to trusted trade partners in Oman and Afghanistan.

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Certified Farmers

Direct contract clusters

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Annual Capacity

Standardized export grade

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Dispatched Reefers

Unbroken cold journey

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Pulldown Target

13.5°C core stabilization

Operational Lineage

Who We Are

Masada Fruits and Vegetables is a Pune-headquartered export house built around premium Grade-A Cavendish bananas, sourced from Jalgaon and Solapur's growing belts and managed under carefully controlled standards from harvest to dock clearance.

We work directly with farmer clusters rather than through layers of intermediaries — which means clearer traceability, fair and timely payouts, and faster enforcement of phytosanitary standards before produce ever reaches our packhouse.

Our Experience

Masada coordinates thousands of metric tonnes of perishable agricultural freight each season, with one non-negotiable rule: maintain an unbroken cold chain from packhouse pre-cooling to final port discharge.

Every reefer container is temperature-logged, ethylene-managed, and packed with export-grade materials, so our international partners can count on consistent quality across long ocean transits.

Packhouse workers sorting and grading export-quality Cavendish bananas
Packhouse Operations

Sanitary Washing & Caliper Inspection

Clean-water flumes remove latex immediately post-cut, followed by calibrated caliper testing before packing.

Refrigerated shipping container docked for cold-chain export
Intermodal Logistics

Direct Container Reefer Pulldown

Reefers loaded under dock-seal conditions, sealed with tamper-evident seals and tracked in transit.

Capacity Overview

Reach & Capability

A snapshot of our domestic sourcing depth, export reach, and cold-chain infrastructure rollout.

Domestic Distribution & Farm-Gate Sourcing90%

Direct smallholder procurement across the Jalgaon & Solapur agricultural belt

International Export Reach65%

Scheduled commercial reefer sailings across global maritime trade lanes

Service & Cold-Chain Logistics Expansion75%

Pre-cooling automation, dataloggers, and packaging technology rollout

Institutional Advantage

Why Partners Choose Masada

Built for international produce importers, supermarket networks, and institutional distributors.

01

Quality Assurance

39–46mm caliper, 18–22cm finger length, zero peel abrasions — APEDA compliant harvest standards for uniform fruit presentation.

Standardized Sizing
02

Trusted Farmer Network

Direct contracts with 900+ smallholder growers, farm-level agronomic oversight, and transparent scheduled payout cycles.

Direct Smallholders
03

Responsive Support

A dedicated Pune commercial desk providing reefer telemetry updates, customs documentation support, and round-the-clock port coordination.

Real-Time Desk
04

Cold Chain & Packaging

Fast forced-air pulldown to 13.5°C within 6 hours of harvest, with heavy-duty telescopic cartons and Modified Atmosphere Packaging liners.

MAP Protection
05

Regulatory Compliance

Seamless phytosanitary certification, FSSAI verification, and tamper-evident container seals ensuring unhindered clearance at arrival docks.

Phytosanitary
06

Supply Continuity

Multi-region cluster harvest schedules ensuring steady weekly container allocations, insulating partners from seasonal volume dips.

52-Week Program
Audit & Accreditation

Verified Export Standards

Certificate documentation and batch tracking available on request for every shipment.

APEDA Registered

Merchant Exporter

FSSAI Licensed

Packing Facility

ISO 22000

Certified Operations

Phytosanitary

Protocol Verified

Commercial Allocations

Discuss export allocations or schedule a facility visit.

Our Pune trade desk can put together shipping manifests, pallet configurations, and forward harvest schedules for international buyers.